Working in tandem with Global Basketball and Jordan Brand Design, we launched Nike's newest innovation, REACT cushioning technology, for the Jordan Super.Fly 2017 and the Nike Hyperdunk 2017 with Blake Griffin and Draymond Green.
Client: Nike / Jordan Brand
Role: Art Direction, Design, Copywriting
Photography: Kenneth Cappello, Tyler Ashlock
Creative Directors: Michael Spoljaric, Shelby Tiffany, Nick Parkinson
Creative Producers: Maria Sylva, Olivia Gaylord