Creative direction for Nike N7 Summer campaign. This was the first creative work published by Nike after the world went into quarantine due to Covid-19. With unprecedented production challenges, we brought the concept of “Collective Regeneration” to life by way of several remote shoots via Zoom. Without any kind of roadmap to accomplish this work, the group of people who came together for this truly went above and beyond to do right by one another, and the message the work brought to Indigenous communities.
Still Photography and Director: Josué Rivas
Collage Artist: Lexx Valdez
Product Photography: Kari Rowe
Creative Partner: Some Days
Film Series: Instrument
Retouching: Silhouette
Copywriter: Isaac Perry
Nike Team: Olivia Gaylord, Kristin Loye, David Frank, Matti Jonsson, Miles Johnson