Creative direction for Nike’s N7 holiday campaign.
The footwear and apparel collection designed by Tracie Jackson was inspired by her grandmother, representing her connection to her culture and community.
With the concept of “self reflection”, we created a space where the womxn featured in the campaign were able to control the camera shutter — enabling them to create their own portraits and represent themselves as they wished to be seen.
Featuring Tracie Jackson, Kahara Hodges, Autumn Peltier, Sarain Fox, Katie Smith, Awehiyo Thomas, and Enahaogwahs Kimaura Schindler.
Photographer + Director: Camila Falquez
Photography Assistant: Dominic Rawle
Assistant Director: Lewis Rangel
Motion DP + Editor: Rosanna Peng
Set Design: Mila Taylor-Young
Lighting: Rachel Kessler
Digi Tech: Pamela Grant
Wardrobe Stylist: Rita Zebdi
HMU: Julie Figueroa
Production: Hive
Nike Team: Peter Le, Olivia Gaylord, Maria Sylva, David Frank, Miles Johnson