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Nike N7 — Self Reflection

Creative direction for Nike’s N7 holiday campaign.

The footwear and apparel collection designed by Tracie Jackson was inspired by her grandmother, representing her connection to her culture and community.

With the concept of “self reflection”, we created a space where the womxn featured in the campaign were able to control the camera shutter — enabling them to create their own portraits and represent themselves as they wished to be seen.

Featuring Tracie Jackson, Kahara Hodges, Autumn Peltier, Sarain Fox, Katie Smith, Awehiyo Thomas, and Enahaogwahs Kimaura Schindler.

Photographer + Director:
Camila Falquez
Photography Assistant: Dominic Rawle
Assistant Director: Lewis Rangel
Motion DP + Editor:
Rosanna Peng
Set Design: Mila Taylor-Young
Lighting: Rachel Kessler
Digi Tech:
Pamela Grant
Wardrobe Stylist: Rita Zebdi
HMU: Julie Figueroa
Production: Hive
Nike Team: Peter Le, Olivia Gaylord, Maria Sylva, David Frank, Miles Johnson

You Can't Stop Our Voice

Nike’s call to get out the vote in 2020. In collaboration with an incredible team at Wieden+Kennedy,

Copywriter: Myles Brown
Art Director: Jon Barco
Creative Directors: Alberto Ponte, Ryan O’Rourke
Producer: Byron Oshiro
Director: Hiro Murai
VO: Regina King

Nike:
Anagha Alreja, Kristen Loye, Megan Sedey, Dave Frank, Tei Meiwa, Miles Johnson

Nike x Notre Dunk

Creative direction for the Nike x Notre Dunk launch.

Working alongside the creative team at Notre to launch their inaugural collaboration with Nike, we formed a creative direction around the Midwest work ethic and goals of shared prosperity that the shop embodies.

Nike: Caila Burke, Mallory Jamett, Kristin Loye, David Frank, Miles Johnson

Photographer: Adrian Octavius Walker
Photo assistant & lighting: David Kasnic
Styling: Jose Villanueva
Video Production: verytaste
DP: Kevin Oh
Editing: Johnny Castle
Sound Design: Mathien
Product Photography: Visual Feeder
Additional Photography: Christopher Leh

Set Design: Hotel Creative
Set Production: Bednark
Models/Builders: Nina Clevinger, Dylan McBrayer, Aylin Sarac, Drake Sweeney, Matthew Ryan, Matthew Ward, Brett Weinsten, Lino Wilson, Alec Zaninotto

Nike N7 — Regeneration

Creative direction for Nike N7 Summer campaign. This was the first creative work published by Nike after the world went into quarantine due to Covid-19. With unprecedented production challenges, we brought the concept of “Collective Regeneration” to life by way of several remote shoots via Zoom. Without any kind of roadmap to accomplish this work, the group of people who came together for this truly went above and beyond to do right by one another, and the message the work brought to Indigenous communities.

Still Photography and Director: Josué Rivas
Collage Artist: Lexx Valdez
Product Photography: Kari Rowe
Creative Partner: Some Days
Film Series: Instrument
Retouching: Silhouette
Copywriter: Isaac Perry
Nike Team: Olivia Gaylord, Kristin Loye, David Frank, Matti Jonsson, Miles Johnson

Nike Black History Month

Art direction for Nike’s Black History Month campaign launch featuring Amanda Gorman, Josef Adamu, Debra Joy Nelson, Shani S. Crowe, Butta, McKinley Nelson, Ingrid Silva, Sage Elsesser, Nigel Sylvester, Scottie Beam, Sahra-Isha, and Jasmine Nesi.

Photographer + Director: Joshua Kissi
DP: Kevin 'GK' Frederick
Wardrobe Stylist: Shibon Kennedy
Movement Direction: Nana Yaa
Set Design: Zach Apo-Tsang
Production: BAM
Retouching: Silhouette
Motion Editor: Armen Harootun
Creative Partner: WeShouldDoItAll
Nike Team: Anthony Coleman, Megan Sedey, Mallory Jamett, David Frank, Miles Johnson

Nike BHM x Uninterrupted: Common Thread

In collaboration with Uninterrupted we created this film series to explore interconnected stories through sport within the global Black Diaspora. Featuring Crystal Dunn, Ingrid Silva, Vashi Cunningham, Serena Williams, Alex Thomas, Debra Nelson, Kairaba Ali-Danbukar, RUNGRL, and ASRA Run Club.

Director: Kajal
DP: Tehillah De Castro
Production: AllDayEveryday
Nike Team: Anthony Coleman, Megan Sedey, Mallory Jamett, Miles Johnson

Nike LA Community Ambassadors

Creative direction for Nike’s Los Angeles Community Ambassador campaign featuring Liliana Bolaños and Savannah Ramirez.

Photographer + Director: Camila Falquez
Assistant Director: Lewis Rangel
Motion DP + Editor: Max Basch
Copywriter + Creative Partner: Tara Aquino
BTS Photographer: Bobby Escobedo
Digi Tech: Pamela Grant
Wardrobe Stylist: Sara Paulsen
HMU: Julie Figueroa
Production: Hive
Nike Team: Jen Hartwell, Megan Sedey, Maria Sylva, David Frank, Anthony Coleman, Miles Johnson

Sport Changes Everything

Athlete Photography: Jacob Sutton
Footwear Photography: Tyler Ashlock / Swanson Studio
Creative Director: David Frank
Design: Pete Le
Design Partners: Hovercraft
Creative Producer: Maria Sylva

Alright Magazine

Launched in 2018, Alright Magazine is an independent digital publication designed to bring attention to the positivity that exists within skateboarding culture.

alrightmagazine.com

NIKE ADAPT

Trialing activation space during All-Star Weekend in Charlotte, North Carolina.

Environment Photography: Mo Daoud
Photography: Nick Maggio, Victory
Design: Pete Le
Agency Partners: RUFproject, Hovercraft, Production Glue
Creative Producers: Maria Sylva, Olivia Gaylord, Leslie Simpson

All-Star Weekend 2019

Collaboration with Jordan Brand for the creative direction and design of the dual branded Owners HQ activation space during All-Star Weekend in Charlotte, North Carolina.

Environment Photography: Mo Daoud
Game Photography: Nick Maggio
Event Photography: Victory
Polaroids: Miles Johnson
Creative Directors: Derrick Lee, Shelby Tiffany
Creative Team: Maru Cortinas, Dustin Buzzard, Kelly Ongkowidjojo, Pete Le
Agency Partners: Hovercraft, Production Glue, ILOVEDUST
Creative Producers: Maria Sylva, Olivia Gaylord, Leslie Simpson

Own The Game Invitational

Creative direction for the dual branded Own The Game Invitational during All-Star Weekend in Charlotte, North Carolina.

Environment Photography: Mo Daoud
Portraits and Game Photography: Nick Maggio
Polaroids: Miles Johnson
Creative Director: Derrick Lee
Design Partners: Hovercraft, Kelly Ongkowidjojo
Creative Producer: Olivia Gaylord

Sister City

Hotel concept for Sister City NYC, in partnership with Atelier Ace.

Agency: GX
Creative Directors: John Jay, Loren Daye
Creative Partners: Lucien Ng, Cay Horiuchi
Photography: Sister City

Just Do It

Nike Holiday ‘18 Just Do It campaign.

Athlete Photography: Kenneth Cappello, Petrovsky & Ramone
Footwear Photography: Marcus Swanson
Creative Directors: Shelby Tiffany, Rebecca Parker (Running)
Design Partners: Supermorebetter
Creative Producer: Maria Sylva

Uncle Drew

Nike Basketball Uncle Drew Collection.

Photography: Chris Rinke
Creative Director: Shelby Tiffany
Design Partners: Hovercraft
Creative Producer: Maria Sylva

Nike EQUALITY 2018

Art direction for Nike's 2018 EQUALITY campaign.

Photography: Durimel, Chris Rinke, Colin Matsui
Creative Director: Dave Frank
Creative Partner: Scoop Jackson
Copywriter: Isaac Perry
Design Partners: Steve Reinmuth, Hovercraft
Creative Producer: Maria Sylva

Nike All-Star Weekend LA

Completed with Jordan Hoagbin and Shelby Tiffany.

Design by FISK Projects

Nike React

Art Direction, Design, Copywriting

Athlete Photography:  Kenneth Cappello
Footwear Photography: Tyler Ashlock
Creative Directors: Michael Spoljaric, Shelby Tiffany, Nick Parkinson
Creative Producers: Maria Sylva, Olivia Gaylord

Nike N7 — Self Reflection

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You Can't Stop Our Voice

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Nike — You Can't Stop Our Voice

Nike x Notre Dunk

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Nike N7 — Regeneration

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Nike Black History Month

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Nike BHM x Uninterrupted: Common Thread

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Ingrid Silva & Alex Thomas, Narrated by Serena Williams | Common Thread | Nike

Nike LA Community Ambassadors

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Sport Changes Everything

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Alright Magazine

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NIKE ADAPT

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All-Star Weekend 2019

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Own The Game Invitational

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Sister City

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Just Do It

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Uncle Drew

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Nike EQUALITY 2018

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Nike All-Star Weekend LA

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Nike React

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