To celebrate Nike's partnership with the NBA, activation spaces were built in Chicago, LA, NYC, and Toronto. I provided the concept and direction for the design of 'Statement House CHI'. To embody the culture of Chicago basketball — past and present — the space held daily workshops by local Chicago creatives, NBA game viewing parties, high school players dunk contest, and a discussion with Don C and Scottie Pippen.
Working in tandem with Jordan Brand Design, the space was transformed for a Jumpman celebration on 10/18, Jordan Day.
Role: Art Direction, Activation Concept, Environment Design
Creative Director: Ray Butts
Architect / Design Partner: RUFproject
Creative Producer: Ashley Bay
Production: Production Glue
Jordan Brand Design Team
Design: Joel Colley
Design Director: Derrick Lee
Creative Producer: Sarah McManus
Jordan Space Photography: Laundry Service