GX was an independent creative agency inside an independent creative agency.
Opened within Wieden+Kennedy and led by W+K Partner and Trustee John Jay, the mission of GX was to concept new products, businesses, spaces and experiences that connect and inspire people in provocative ways through creativity, technology and culture.
Project: Brand identity, visual direction, and collateral design
Role: Art direction, design
Creative Direction: John Jay, Miles Johnson
Art Direction: Miles Johnson
Studio Photography: Brandon Shigeta