Nike Elite Youth Basketball is dedicated to developing athlete potential through superior skill instruction, honest evaluation, and unprecedented exposure. EYB programs and events encourage and challenge the nation’s youth to be positive community leaders on and off the court.
The Academy is the culmination of the Elite Youth Basketball League season, where the top players from across the country come together to play, learn, and grow. I provided the direction for the design of the Players' Lounge, courts, and seeding experience.
Role: Art Direction, Concept, Environment Design
Creative Director: Shelby Tiffany, Ray Butts
Creative Producers: Maria Sylva
Production: Bird Dog