Leading up to the 2017 NBA All-Star weekend, we partnered with native New Orleans artist Brandan "Bmike" Odums to create a space for local youth to play ball with Nike athletes, practice physical and mental discipline, and engage with local mentors. In tandem with Nike's EQUALITY initiative, every night the space was open to the public to enjoy DJs, marching band performances, and local ball on the court.
It was truly an honor to be part of such a meaningful project.
Role: Art Direction, Activation Concept, Environment Design
Design: Kelly Ongkowidjojo, Sarah Runie
Photography: Mo Daoud (environment), Victory (event)
Creative Director: Shelby Tiffany, Ray Butts
Architect / Design Partner: RUFproject
Creative Producers: Maria Sylva
Production: Production Glue