When John Varvatos — rock n' roll clothing designer, Detroit native, and Chrysler collaborator — opened a brick and mortar store in Detroit, Chrysler needed a way to say congratulations.
John had already earned huge success in New York City — with one store in SoHo and one on the Bowery in the infamously underground CBGB's... so we concepted this spot to serve as a homecoming tribute, celebrating his lone road from NYC back to the Motor City.
Role: Art Director
Copywriter: David Azrael
Creative Directors: Micah Walker, Justine Armour
Editor: Matthew Hayes